"My resolution for 2010 is to remember George Nicholson's observation and stay cool when others are losing their heads," SC Member Bob Adams shares in the href="http://www.stockcentral.com/community/tabid/143/view/topic/postid/7677
/forumid/10/tpage/1/Default.aspx#7688?utm_source=lyris&utm_campaign=gazette0 110&utm_medium=email&utm_term=village">Village Green section of the Forum.

"Even though 2009 was a good year for my portfolio, the thought still
conjures up a picture of my portfolio not beating the market averages the
year before: 2008," he writes. "The reason I bring up 2008 is that I read
one of (BI founder) George Nicholson's writings not long ago, where he
pointed out that in bear markets, growth stocks go down faster and farther
than market averages. Whew! That made me feel a lot better on December 31,
2008.

"He also said growth stocks rise faster and farther than the market average
in a bull market. And guess what? My portfolio did much better than the
market in 2009. Looking back over the years, I find his admonition true
during each recession, and the following bull market."

What's your take? Does reviewing the stock market's past track record help
you to remain calm in the midst of a market storm? Sign in and chime in!

On to this week's headlines . . .

src="http://www.betterinvesting.org/MailResources/images/sbux.gif">

COFFEE COMEBACK?



Are Consumers Warming Up to $4 Brews?

In your reporter's continuing quest to dig beyond the headlines, she noted
with great interest the recent reports of a rise in the sales of high-end
coffee drinks. It seems the consensus among the news media is that consumers
are once again willing to dig deep into their pockets to satiate their
desire for that prized Café Mocha or Cappuccino that had been stifled amid
recessionary concerns. What could this revelation mean to Starbucks
investors — past, present, and perhaps future? Your diligent reporter
tracked down sage investor and SC Member Danny Matthews to find out.

"Our club used to own SBUX; it was always priced to perfection," Danny
divulged to your inquiring reporter earlier this week. "When the family,
metaphorically speaking, started having their finances come up short, the
first thing to go was $4 cups of coffee. I personally am just as well off
with a Folgers or Maxwell House cup; some aren't. So much for my twist on
drinking habits."

"The things that SBUX has been doing are positive in my eyes," he
continued."Closing non-productive sites, slowing growth of stores, including
international sites. I believe this was one of those 'buy on the hype and
sell on the news' stocks. It has already gone up 300 percent from its March
09 lows of $8 and change to $23 today.

"Current P/E of 44 makes this coffee too strong for me as an investor. I
think that this stock will be an all right performer in the future, but in
the back of my mind there will always be that thought, will more and more
people tire of gulping down an extra $4 a day for a cup of Joe? If you
bought one SBUX cup every day for work, say 250 days per annum, that's
$1,000 a year. What would other investors do with that extra $1,000 per
year?"

Don't leave Danny — or any of your other investing cohorts — hanging. Just what would you do with an extra $1,000 a year? Chime in on the href="http://www.stockcentral.com/community/tabid/143/view/topics/forumid/17
7/Default.aspx?utm_source=lyris&utm_campaign=gazette0110&utm_medium=email&ut m_term=starbucks">SC Starbucks Forum.

BETTER THAN LETTERMAN'S TOP 10


Investor Advisory Service Ranks Among Elite

Speaking of fans, it seems that the href="http://www.iclub.com/products/ias.asp?utm_source=lyris&utm_campaign=ga zette0110&utm_medium=email&utm_term=ias">Investor Advisory Service has racked up its share. The IAS was named to the most elite 2010 Investment Newsletter Honor Roll in the December 2009 issue of the Hulbert Financial Digest, the highly regarded publication that
tracks the performance of U.S. stock and mutual fund newsletters. What's more, only 12 percent of the newsletters tracked by the Digest qualified, leading your reporter to declare that sometimes, being in rare company has its advantages.

As the IAS was reluctant to toot its own horn,
your reporter decided to do the honors. It seems that the Investor Advisory Service is among the just nine
equity and mutual fund newsletters included on the 2010 list.

Other highlights of this most esteemed accomplishment:

• To be included on the Honor Roll, newsletters must show
  above-average performance, on a risk-adjusted basis, in both up and down markets over the past decade.


• This is the first year that the IAS has been
  eligible for inclusion since Hulbert began tracking the Service in 1998.


• Of the fund and equity newsletters named to the 2010 Investment Newsletter Honor Roll, the IAS is ranked
  third in "Grade in Up Markets" and third in "Gain of Domestic Equity Portfolios," since June 30, 1998.

Even
better, StockCentral subscribers are eligible for a deep discount on subscriptions to the Investor Advisory Service. See the href="http://www.stockcentral.com/home/discounts/tabid/173/Default.aspx?utm_
source=lyris&utm_campaign=gazette0110&utm_medium=email&utm_term=discount">St ockCentral Subscriber Discounts Page for further details.

IT'S A DONE DEAL!



Final Federal Printer Released; Special Pricing Extended!

Your reporter has just received the official nod: ICLUBcentral has released the FINAL forms for the href="http://www.iclub.com/?utm_source=lyris&utm_campaign=gazette0110&utm_me dium=email&utm_term=forms">2009 Federal Club Tax Printer software for
both Club Accounting 3.2 and myiclub. These forms are not only approved by
the IRS, but can be used to prepare and submit your club's Federal tax
returns.

Meanwhile, in other developing news, the final forms for supported State
returns are still in development, and soon to be released. Until then, your
diligent reporter has learned, State Tax Printer software will continue to
include only the unofficial DRAFT forms.

Club Accounting 3.2 Tax Printers can be href="http://www.iclub.com/store/tp3.aspx?utm_source=lyris&utm_campaign=gaze tte0110&utm_medium=email&utm_term=purchased">purchased as either an
online download or as a pressed CD. Tax Printers for myiclub will be accessible under the Taxes tab on your myiclub.com website following href="http://www.iclub.com/store/tponline.aspx?utm_source=lyris&utm_campaign =gazette0110&utm_medium=email&utm_term=purchase">purchase.

Don't wait! href="http://www.iclub.com?utm_source=lyris&utm_campaign=gazette0110&utm_med ium=email&utm_term=dontwait">Purchase or download your Club Tax Printers today — and take advantage of the href="http://www.iclub.com/store/tp3.aspx?utm_source=lyris&utm_campaign=gaze tte0110&utm_medium=email&utm_term=taxdiscount">discounted price to boot!

TODAY'S ENTIRELY RELEVANT QUOTATION




"You get ideas for investment from other members of the club. You
observe the pitfalls in investments as well as the rewards. More astute
investors, even though they are well-trained, always get good ideas from
their investment club associates and the matters discussed by them."


—

the late George Nicholson, Jr., founder, BetterInvesting, Inc.